Strategic Management: A Competitive Advantage Approach, Concepts (14th Edition)
Publish Date: 2012-01-06
Author: Fred R. David
In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.