MyLab Management with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases
Publish Date: 2016-01-13
Binding: Misc. Supplies
Author: Fred R. David;Forest R. David
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-- For undergraduate and graduate courses in strategy.
In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and examsresulting in better performance in the courseand provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experiencefor you and your students. Heres how:
Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab.
Guide Students Learning: Proven pedagogy, exercise sets, and endof-chapter material are all geared towards ensuring students grasp the concepts.
Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis.