Public Relations Writing and Media Techniques (6th Edition)
Public Relations Writing and Media Techniques (6th Edition)

Public Relations Writing and Media Techniques (6th Edition)

  • Publish Date: 2009-01-03
  • Binding: Paperback
  • Author: Dennis L. Wilcox
Regular price $81.65 Sale price $13.39

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in todays digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns. This text also serves as an invaluable resource for public relations practitioners in the field.

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