Consumers in the Country: Technology and Social Change in Rural America (Revisiting Rural America)
Publish Date: 2002-07-31
Author: Ronald R. Kline
From 1900 to 1960, the introduction and development of four so-called urbanizing technologiesthe telephone, automobile, radio, and electric light and powertransformed the rural United States. But did these new technologies revolutionize rural life in the ways modernizers predicted? And how exactlyand with what levels of resistance and acceptancedid this change take place? In Consumers in the Country Ronald R. Kline, avoiding the trap of technological determinism, explores the changing relationships among the Country Life professionals, government agencies, sales people, and others who promoted these technologies and the farm families who largely succeeded in adapting them to rural culture.