The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

  • Publish Date: 2007-10-18
  • Binding: Hardcover
  • Author: G. Richard Shell;Mario Moussa
Regular price $36.31 Sale price $15.11

Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. 30,000 first printing.

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