The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Publish Date: 2007-10-18
Author: G. Richard Shell;Mario Moussa
Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. 30,000 first printing.